Here’s some of the advertising work I’ve participated in. It includes the social media work I’ve done for Together, a Milan-based ad agency part of One Day Group: here, I have worked for clients such as Nintendo, Viacom, LifeGate, TEDx and more.
You can also find the campaigns I worked for during my time at Wieden+Kennedy Amsterdam. This section include: campaign building work for The KLABU Foundation, jINC and more, as well as editing and production work.
Click on the images to view the videos when available.
Mondelēz International - Mikado Social Media content
During my time at Together I worked on the social media content for Mikado.it, which included the creation of short videos, stories and memes commenting on current events, famous shows and films.
#Mikadomoment - I wrote the scripts for this fun series of videos about friends enjoying a snack on the couch, and also voiced the speaker that comments on the action.
Social occasions - We created a series of cards referencing festivities, events and memes currently being discussed on the internet.
Meme - We curated a series of memes likening the act of eating Mikados to that of binge-watching TV.
Highlighting Mikado’s nature of “movie-snack”, we made a series of cards commenting on upcoming or famous films.
TEDxCortina - Communicaton Team
During my time in Together, I also worked for TEDxCortina as a Copywriter and part of the Communication Team. My task was to promote and hype up the TEDx summer event “Respiro”, by curating a series of media posts about the speakers, the partners and the location of the event. This took place over the several months both before and after the event. I actually went to Cortina to take part, and it was one of the highlights of my 2021.
Viacom - Social Media content
Viacom is one of the clients I had the pleasure to work with during my time in Together, the agency where I was employed as a Storyteller.
The work included curating content for the social media page of Paramount Network Italia: this mostly consisted of fun video content highlighting their rich library of films, by taking iconic scenes and placing them in completely different contexts. It was a rewarding copy exercise, and I am quite proud of some of the content we created.
Moreover, some of the content was focused on star secrets and trivia. We made both stories and cards testing the users’ knowledge on a specific topic or actor.
We also promoted the TV Show Yellowstone through their channels, by creating short videos that showed clips from the show focused on one specific character or dynamic. These were also very fun to make.
Working for Viacom meant also curating their Comedy Central Italia social media pages.
During my time at Together, we worked on the launch of Comedy Central News con Michela Giraud, creating concept for stories that the comic then used to engage her fan-base on the page.
My most recent work for Comedy Central includes various IG Story formats meant to highlights upcoming films and TV shows, but also sets of stories showcasing bits from the best comedians on the platform, using widgets to ask the users to choose their favorites.
Pluto TV is a advertiser-supported video-on-demand service owned by ViacomCBS. It primarily offers a selection of content through linear channels designed to emulate the experience of traditional broadcast programming.
In late 2021, it launched in Italy, and Together curated the advertising for its debut and their social media pages in the months to come. Many of the formats we created for the platform took inspiration from their films and TV shows to create fun and relatable content.
Nintendo - Social Media content
Roles: Copywriter, Photographer.
While working as a Storyteller for the ad agency Together, I had the opportunity to curate Nintendo’s social media pages (Instagram, Facebook & Twitter), developing content to promote and celebrate the big N’s current releases. Together with a team if creatives, I’ve created promotional cards, stories and videos for games such as Mario Golf: Super Rush, The Legend of Zelda: Skyward Sword HD, Warioware: Get it Together!, Metroid Dread, Game Builder Garage, the Pokemon Diamond & Pearl remakes and the new Pokemon Legends: Arceus.
I’ve also been part of numerous photo shoots for occasions such as summer vacations, Christmas and game releases.
Working for Nintendo has been a very formative experience, given the tricky nature of balancing your own creative ideas and what the clients’s requires.
LifeGate - TikTok content
Roles: Scriptwriter, videomaker.
LifeGate is an online newspaper, radio and sustainability network focused on sharing and discussing news about climate change, ecology and other current events. Through Together, the agency I worked for, they launched a TikTok page, to discuss these topics in a more lighthearted and accessible way. Here some examples of the formats I’ve curated for the channel:
KLABU presents: The Kalobeyei Spirit - Ad Campaign Documentary Film (2019)
Dir. Richard Hu
Role: Story-line, Editing (additional Editing by Will Judge)
During my time at Wieden + Kennedy, I got the chance to work with some amazing talent on a project I keep very close to my heart: the launch of KLABU, a Non-Profit Foundation that works with refugees to provide proper sports facilities and equipment in camps and settlements around the world. To do so, they have designed a series of sport kits with the talented Kevin Govey and they sell them to finance the construction of more clubs in more refugee camps around the world.
This video details the lives of some of the people the Foundation worked with while building their very first KLABU House in the Klaobeyei Integrated Settlement, Northern Kenya.
Learn more about KLABU here.
You can also check out the Instagram Page where a lot of the work I’ve done together with the talented Joseff Murphy can be viewed in the Highlights.
Manifesto Video JINC Baas van Morgen - The Boss Of Tomorrow (2019)
Roles: Copy and Concept, Line Producer, Photographer.
JINC is a Dutch NGO that works with schools to offer better chances in the labor world to children from underprivileged backgrounds. Every year, their initiative Baas Van Morgen (Boss of Tomorrow) involves many companies in a special day where kids and CEOs swap places. This video was created by the Kennedys, the Wieden + Kennedy Program I’m part of, to promote that very event.
JINC Boss of Tomorrow 2019 - Wieden + Kennedy (2019)
Dir: Brigitta Szaszfai
Roles: Producer, Line Producer.
On January 24th 2019, two hundred children took over the jobs of Dutch CEOs, directors and politicians as part of the fifth edition of ‘Baas van Morgen (Boss of Tomorrow)’. The initiative sees primary and secondary school pupils growing up in an environment with a socioeconomic disadvantage, experience what it is like to lead a business and learn from the inside how a company, municipality or cultural institution works.
Wieden + Kennedy was one of the companies involved and The Kennedys, the creative accelerator I’m part of, created a whole new visual brand identity and this year’s campaign for the initiative.
Read more about the Boss of Tomorrow Initiative here.
Sharing the New Zealand wine love... - The New Zealand Cellar (2017)
Roles: Concept, Assistant Producer.
A video I produced as part of my MA Course for MET Film School, showcasing POP Brixton, a popular hang out spot in London, and the New Zealand Cellar.
Learn more about Pop Brixton here.
Upcyclist - Life of a Bottle
Dir: Verity Upton
Roles: Screenwriter, Script Supervisor.
Yet another video I worked on as part of the Advertising Module at MET Film School. Upcyclist is a blog that highlights artists, craftsmen and women that create amazing furniture and accessories out of recycled goods. This particular video follows artist Micaella Pedros in her quest to repurpose plastic bottles as part of handmade stools and other objects.
Learn more about Upcyclist here.